Events Planning and Management

Designing, developing and delivering an event, whether in a facility or in the broader community, requires skill and knowledge to not only ensure a successful outcome that delights the attendees but that the event is delivered within set standards and regulations to minimize liability concerns. This course provides an operational framework consisting of six key components critical to staging any event.
Topics include:

Introduction to Events

  • Purpose and value of events
  • Ethics, core values, customer service and code of conduct
  • Industry trends and issues
  • Professional development resources
  • Organizational and time management skills
  • Stress management

Program Development

  • Identifying your market, market research, trends and social issues
  • Development of event principles, purpose, goals, objectives and timelines
  • Identification of standards, policies and regulations that could impact your activities
  • Community networks
  • Risk management
  • Program and facility interaction
  • Contingency planning

Marketing and Promotions

  • Use of media and resources
  • Development of a marketing and communication plan
  • Public relations strategies, media kit development, networks of key partners

Volunteer Management

  • Determining the need and use of volunteers
  • Developing a volunteer recruiting, selection, orientation training and management program
  • Effective leadership to manage volunteers in a union/ management environment
  • Customer service for internal and external customers
  • Writing position descriptions and standard operating procedures
  • Human rights issues
  • Labour standards and insurance coverage

Sponsorship and Fundraising

  • Defining available opportunities
  • Profiling your event
  • Potential sponsorship opportunities
  • Tracking success
  • Benefits
  • Sources
  • The proposal
  • Follow up

Project Management

  • Defining project management
  • How to assemble your project team
  • Effective project leadership
  • Budgeting, scheduling and monitoring progress
  • Software and other technology
  • Risk management
  • Motivational skills
  • Final evaluation

Sponsorship and Fundraising

  • Ideas on how to develop a sponsorship package
  • How to attract a sponsor for your event
  • How to enhance your program using sponsorship

Event Ideas

  • •Sharing event ideas for different markets

Instructor: Cathy Seguin, Manager, Arenas and Facilities, Memorial Gardens Sports Arena, City of North Bay (retired)