Aquatic Program Administration

This Canadian Red Cross course will take your aquatic management skills to a new level. With the increasing demands from your patrons and regulatory sectors, it is important that the aquatic manager of today has a clear understanding of current situations and trends. We will use group work, role play and brainstorming to raise your awareness of your role in the facility. Keeping your community informed plays a key role in meeting your vision and offering programs with set standards and ensuring successful outcomes to meet community needs. During this course, we will focus on key components of an excellent aquatic program administrator: people, self, organization, customers and tasks.

Topics include:

Risk Management
  • Staff and Staff Risks and Prevention
  • Evaluation and Auditing Tools
  • In Service Training Obligations
  • Policy Manual and Standards of Practice
  • Aquatic legislation – Health Protection and Promotion Act, TSSA
  • Occupational Workplace requirements
Knowing your community
  • Development, distribution and analysis of needs assessment, feasibility studies
  • Who is your target audience (demographics?)
  • Knowing your business partners
  • Knowing your facility
Program Planning
  • Purpose of your facility
  • Programming Mix
  • Access and Space Requirements
  • Facility Flow
  • Staffing for the program
  • Special events, user groups, rentals, quiet time
  • Growing your Staff
  • Recruitment
  • What do they expect for recognition?
  • Training Requirements and Scheduling
  • Staff Retention
  • Staff Relations
  • Succession Planning
Marketing and Advertising
  • Service Marketing (7 P’s)
  • SWOT Analysis
  • Ansoff Matrix model
  • Market Segmentation and promotional mix
  • Evaluation of strategies – what’s most effective
Customer Service
  • Building Customer-Centred programs/services/facility
  • Customer Relation Management
  • Impact on your facility
  • 10 Steps to Invest in your customers